Moments ago McDonalds reported its latest
monthly comp store sales numbers. Printing at -1.4% for the US, this was
a nearly double miss to expectations of a 0.6% decline, and was the 4th
consecutive monthly drop in annual sales - the longest such stretch in the past decade and likely longer.
Looking at this data, there are two observations: i) Americans,
courtesy of record obesity rates, are finally getting serious about
their health, and have shunned the infamous 99 cent deep fried meals or
ii) courtesy of the Fed's "Fed's recovery", the average American can no
longer even afford sub-$1 deep fast food. (*or maybe people are choosing not to eat fast food death??)
There is a third option: that it snowed... In fact it snowed so much, everywhere, and the weather was so harsh around the world, that global store sales declined by 0.3%, far below the modest 0.1% drop expected. Yup. Must have been the snow.
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